Corporate Gifting for Pharma Companies

Table of Contents

• What is Corporate Gifting?

• How is Corporate Gifting different for Pharma Companies?

• Recipients in the Pharmaceutical Industry

• Corporate Gift Categories and Ideas

• Conclusion

What is Corporate Gifting?

Let’s begin with a short story - Suresh reaches his pharma company as he does every day. He had just completed five years of working there as a medical representative and he felt no one would remember it. 

But as soon as he reached his desk, he found a gift box with a handwritten letter saying,” Cheers for five years.” His heart swelled with emotion and he resumed his work with his newfound energy.

Corporate gifting is a heartfelt gesture of gratitude for someone who stood with the organization during all the ups and downs. It’s given to employees, clients, and customers to express gratitude.

How is Corporate Gifting different for Pharma Companies?

Corporate Gifting in Pharma companies is a unique blend of professionalism, relationship building, and ethical considerations.

• Strict Regulations:  Indian Pharma companies should follow regulations set by the Medical Council of India and The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) which impose restrictions on gifting healthcare professionals. 

• Ethical Standards: Pharma company gifts should not influence medical decisions or prescribing practices. 

• Value-Based Gifts: Choose a Corporate Gift that focuses on medical knowledge or conferences, or is generally valuable rather than promotional items. 

• Building long-term relationships: Look for corporate gifts that foster long-term relationships with healthcare professionals. 

• Reputation: Given the strict rules on corporate gifting in the pharma industry, thoughtful gifts can maintain their reputation.

• Corporate Social Responsibility: Medical professionals may prefer gifts that contribute to social causes or charitable donations that enhance brand loyalty. 

     

Recipients in the Pharmaceutical Industry

Before discovering the recipients, it’s necessary to learn the new guidelines set by the Indian government regarding gifting in the pharma industry. 

The Uniform Code for Pharmaceuticals Marketing Practices (UCPMP) 2024 states that no gift should be offered for the personal benefit of any healthcare professional.

• Healthcare Professionals - Gifts given to them should focus on their well-being, building relationships, and learning. 

• Pharmacists - These gifts should strengthen partnerships, encourage brand loyalty, and provide information on new products. 

• Research Department - You can go with educational gifts that support their research initiatives and clinical studies. 

• Medical Representatives -  Gifts given to them can mostly focus on recognizing their hard work or helping them develop sales knowledge. 

Corporate Gifting Categories and Ideas

 Educational Materials:

• Medical journals or subscriptions to reputable publications.

• Online courses or webinars relevant to their field.

• Books authored by thought leaders in the industry.

Eco-Friendly Items:

• Recycled Notebooks and Biodegradable Pen

• Customized Tote bags

• Bamboo Desk Organizer

• Organic Skincare Kit

• Solar Powered gadgets

• Collapsible Vase by Apsara Gifts, a corporate gifting firm based in Bangalore. 

Health and Wellness:

• Healthy Snack boxes

• Fitness Trackers

• Self Care Kits

• Customized Yoga Mats

• Subscriptions for apps like Fitness, Spa, and Meditation.

Tech Gadgets:

• High-Quality Headphones and Ear Buds

• Power banks and Wireless Charging Pads

• Smart Home Devices

• Smart Desk Lamps

• Wireless Keyboards and Mouse

• Extendable Magnetic Torch - Apsara Gifts- Best Corporate Gifting Firm in Bangalore. 

Conclusion

The healthcare industry is one of the noblest professions in the world dedicated to saving lives and promoting well-being. Healthcare professionals who have dedicated their lives to the well-being of society deserve thoughtful gifts.

Apsara Gifts- The best Corporate Gifting Firm in Bangalore has various options to showcase your gratitude.