Did you ever gift your employees? | A guide to gift your employees | How to gift your employees?

Contents

• Introduction to the world of Corporate gifting

• Evolution of Corporate Gifting

• Effects of corporate gifting

• Best practices in corporate gifting

• Conclusion 

Introduction to the World of Corporate gifting

The world of corporate gifting is so much more than just giving boring bags, bottles, pens with your company logo. It’s a strategic tool to build relationships and connections with employees and clients. Corporate gifting goes beyond a simple exchange. Meaningful employee gifts boost motivation, and productivity, increasing a healthy relationship between the firm and employees. Personalization is yet another key tool to succeed in corporate gifting. When employees and clients receive personalized gifts, it gives a sense of appreciation for their work, which has a good impact on both the employees and the company's culture. 

Evolution of Corporate Gifting

Gifting can be traced back to ancient society where gifts were exchanged by humans to build relationships and maintain and showcase their wealth. It started in the late 18th century when companies used gifts to appreciate employees and also gave them items like clothes and food. In the 20th century, corporate gifting was booming, and companies started to use corporate gifting as a marketing tool by giving out mostly pens, bags, and calendars with the company logo. Personalization became a key tool, where gifts were given to employees' interests. In the Modern era, corporate gifting reflects the company’s image. Recently, sustainability has been a rapid trend in the corporate gifting field where companies are looking for eco-friendly gifts.

Effects of Gifting your employees

Corporate gifting is a sorted practice done for decades now, there are a hell of a lot of positive effects and of course drawbacks of corporate gifting. Talking about it’s positive aspects,

• Corporate gifting strengthens connections and shows appreciation to employees and clients nurturing trust and loyalty.

• It boosts the confidence of the employees to work and also motivates employees which leads to an increase in productivity of work.

• Corporate gifting acts as a marketing tool as it serves as a constant reminder of your firm or company. Clients who receive corporate gifts may share and appreciate in social media which creates a positive image of the company or firm.

Mainly there’s one drawback in this field, that is, corporate gifting can be easily misinterpreted, as expensive gifts are mostly seen as bribes.

Corporate gifting also creates an environmental impact as there is a lot of unnecessary packaging and disposable gifts that go to the bin, therefore one should choose their corporate gifts wisely!

Best practices in Corporate gifting

1. Personalization: It’s a powerful feature, a personalized gift shows extra efforts taken by the company or firm to appreciate the employee. It strengthens connections and relationships, boosting engagement in the company. Corporate gifting makes efforts memorable and creates a long-lasting impression of the company. Through this, the employee would also feel positive about the company and feel its efforts acknowledged, which creates a good brand image for the company.

2. Green gifting: In a tech hub like Bangalore people are going green, Employees and clients prefer sustainable options that minimize environmental impact. Therefore sustainable gifting is a growing culture.

3. Budget-friendly or Affordable Gifting: If you are the person who’s been assigned to look after the employees’ well-being and gifting, then you must follow this practice. Establish a budget before researching what to gift, then find out as many articles that fit your budget and quantity. Then, wisely choose a few of them that suit the company's needs, and try not to cross the budget. You need not break the bank for corporate gifting as there are lots of platforms like Apsara Gifts based in Bangalore which are trustworthy firms that have been running for years now also reputed ones. Apsara Gifts serves a variety of sample options and provides affordable gifts, yet stylish which every company or firm wants.

Conclusion 

Corporate gifting is more than just a Thank you gesture, so never forget to appreciate and gift your employee! To learn more about Corporate gifting, read this article by Aditya Ramesh, an expert in the field of Corporate gifting - What is Corporate Gifting?