Table of Contents

• Introduction: From Tech to Wellness: Corporate Gifting Trends

• Importance of keeping up with the trends

• What’s new in Corporate Gifting?

• Conclusion
  

From Tech to Wellness: Corporate Gifting Trends

It is always fun to know what is trending around you like the Ambani wedding in the last few weeks in India. It wasn’t easy to keep pace with the number of celebrities who showed up in their outfits or even the number of events that took place for the wedding.

Just as keeping up with the Ambani wedding was overwhelming but we discovered various trends in different things through the wedding, the Gifting Industry must also be aware of current trends to remain relevant and impressive.

The gifting industry is ever-evolving. I agree that it’s hard to keep up with the trends as there is a lot of things getting into the market but following the trends always makes us familiar with the current environment and makes our gifts more valuable.

People are now avoiding simple gift cards, bouquets, etc., and focusing on giving more meaningful gifts that show their love and appreciation.

Corporate Gifting is a major part of the gifting industry and the evolution seen in this industry is truly commendable. It is a great strategic plan to follow the new trends while gifting the employees, clients, and customers as it boosts engagement.

Importance of keeping up with the trends:

Imagine if people were still using basic keypad phones instead of smartphones, they would miss out on so many features and advancements in technology.

People might have been hesitant about switching to smartphones as they had to learn how to use the phone from the start again, but this switch made their life easier and introduced them to YouTube, WhatsApp, browsers, etc. which is easier to handle on the smartphones.

Keeping up with trends is not about following the crowd, it is about adapting to relevant changes. In today’s fast-paced business world, it is essential to follow the trends to stay ahead of your competitors.

Following trends in Corporate Gifting is about understanding the evolving preferences and expectations of the recipients. Here’s why it’s important:

1. Recognition:

Keeping up with the trends in corporate gifting recognizes your company as a brand that explores and experiments with new things. It also provides your employees, clients, and customers a state of satisfaction by knowing that they work for/with a brand that likes to adapt to the environment.

It is always better to be a company trying out a trend rather than being a boring company that would rather just follow the old, no-efforts ways to boost their performance.

1. Maintaining Standards:

Similar to how fashion trends impact what people choose to wear, corporate gifting trends determine what recipients value and expect. Keeping up with current trends guarantees that presents are appreciated and well-received, strengthening bonds and encouraging loyalty.

1. Displaying Thoughtfulness: 

A gift that follows current trends displays that your company respects the preferences and interests of the recipient. This adds extra value to your gifts, making the recipient feel valued and appreciated. This also shows the efforts of the company.

What’s new in Corporate Gifting?

Gifting is never a formality, it is something people do out of love, appreciation, or respect. The same goes with Corporate Gifting, but here it is also a part of a strategy to enhance the brand image. 

We went through the importance of ‘Keeping up with trends in Corporate gifting’ in the previous section. Now let's take a look at the key trends that are now influencing corporate gifting:

• Eco-friendly Gifts:

When we talk about the new trends in Corporate Gifting, eco-friendly gifts top the list as people are getting much more aware of the environment and are looking forward to practicing sustainability.

That’s not it, it is one of the ways to show that your company does its part in protecting Mother Nature as a lot of customers and clients love brands that promote sustainability. An example of this is gifting a plant rather than gifting bouquets.

• Custom Gifts:

Let’s imagine a situation where an employee of yours is getting a promotion and they’re suffering from back pain, it would be great if you gift them a chair with great back support, this will encourage them to work harder and will eventually result in enhanced performance of your company. 

This is how you can add a personal touch to the gift to make the employee feel more supported. When in doubt, always find out about the recipient and customize the gift according to their preference.

• Health and Wellness Gifts:

People working in corporate companies always look forward to making some time for physical exercise as most of their time is spent working at a table. 

Consider gifting corporate gifts that promote well-being, such as fitness trackers, yoga mats, and healthy snack hampers, which are highly appreciated. This motivates the employees to have a balanced work life and focus on their well-being.

• Work From Home Gifts:

Since COVID-19, many people have been working remotely and this can result in a lack of bond between the company and the employees or the clients.

Digital gift cards, online subscription services, and virtual event tickets cater to the needs of remote employees and clients. Moreover, group outings can help employees build a strong relationship with their team. This makes them feel more comfortable no matter what environment they work in.

Conclusion:

Incorporating the current trends in your Corporate Gifting plan is essential to stay on track to get ahead of your competitors in the fast-driven business world.

You may therefore take your corporate giving strategy to the next level by including the best gift trend according to the recipient’s preference, which will make your approach stand out from the norm and foster stronger business ties and better outcomes.

Apsara Gifts, a Corporate gifting firm based in Bangalore can help your company with your strategic corporate gifting plan. Create a great corporate gifting strategy with us and transform your approach from conventional to exceptional. Happy Gifting!