Why is Corporate Gifting Important?

Table of Contents

• What is Corporate Gifting?

• Why is Corporate Gifting important?

• Best Practices in Corporate Gifting

• Successful Corporate Gifting Campaigns 

• Corporate Gifting Categories

• Conclusion

What is Corporate Gifting?

 As we move towards a competitive corporate world, employee well-being has garnered attention on social media platforms. 

Maintaining a healthy workspace, reinforcing connections, and employee recognition is inevitable in the modern corporate world. One effective way to achieve this is through Corporate Gifting. It’s an act of giving gifts to clients, employees, and prospects to strengthen relationships.

Why is Corporate Gifting Important?

Corporate Gifting is not a new phenomenon. Since medieval times Kings have sent gifts to foreign kingdoms. The kingdoms competed with each other to outdo the lavishness of the gifts.

The officials of a kingdom were also presented with lavish gifts for their good service. It’s an age-old formula for building relationships, promoting culture, and establishing peace between two countries. The positive outcomes are:

• Strengthening Relationships - A well-chosen gift for a client is proven to promote future collaboration. Employee retention is slightly higher in companies that practice corporate gifting.

• Enhancing Brand Visibility- Corporate Gifts carry the brand name serving as a marketing tool. According to worldmetrics.org, 82% of corporate gift recipients feel more positively about the company after receiving a gift.

• Employee Motivation - A thoughtful gift to an employee will make them feel appreciated. A study by Society for Human Resource Management (SHRM) found that 79% of employees would work harder if they felt their efforts were better recognized.

• Creates Unique Brand Value - Unique and practical gifts can make your company stand out among competitors.

Best Practices in Corporate Gifting

• Know your recipients - Considering your recipient’s preferences and interests is crucial as it’s going to impact your company’s image. Pay attention to the demographics, occasion, and nature of your company.

• Timing is the key - As they say, there is a time for everything, and a gift that doesn’t suit the occasion can be a big turn-off. Holiday gifts should be something cherished as a family but employee recognition gifts are preferred as per the recipient’s interest. 

• Presentation matters - Packing is as important as the gift itself. Elegant packing with a heartfelt note representing the corporate relationship between the recipient and giver is the ultimate personalization. 

Successful Corporate Gifting Campaigns 

Exploring successful corporate gifting examples will give you an idea to plan a gifting strategy. Here are a few examples:

• Bonus Diwali - During Diwali in 2023, many banks declared a bonus ranging from Rs 1000 to Rs 2500 for each employee. 

• Milestone Celebration - Global IT solutions provider gifted 21,000 iPads to their employees for surpassing revenue growth.

• Timeless Tokens - Bangalore-based property platform NoBroker is distributing silver coins to employees to recognize their dedication. 

Corporate Gifting Categories

There is a wide range of corporate gift categories to explore and choose the appropriate ones to show your appreciation to the recipients. 

• Personalized Corporate Gifts: Engraved items or customized apparel 

• Tech Gadgets: Wireless Chargers, Smart home devices, Extendable Magnetic Torch - Apsara Gifts

• Luxury Gifts - High-end watches, Fine Jewelry, Branded Tech Gadgets

• Sustainable Gifts - Tote Bags, Plant kits, Collapsible Vase - Apsara Gifts

• Gourmet Baskets - Sweet Boxes, Coffee Hampers, Gift baskets

• Experiential Gifts - Concerts, Movies, Tour, Workshops

• Wellness Gifts - Fitness Trackers, Yoga Mats, Aromatherapy Kit

Conclusion

Each Corporate Gift may appear as a single gesture but reverberates like a wave bringing new connections. So to build new and strengthen old connections - Apsara Gifts the best corporate gifting in Bangalore is ready to assist you in this process.