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Who looks after Corporate gifting in a company? |Who’s in Charge of Corporate Gifting? Understanding the Role| Unwrapping the Role of Corporate Gifting in Your Firm|

Jul 15, 2024

3 min read

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Table of Contents

  • Introduction to Corporate Gifting

  • Key Players in Corporate Gifting

  • The Power of a unified Team in Corporate Gifting

  • Trends and Innovation in Corporate Gifting


Introduction to Corporate Gifting


The art of expressing is a factor that everyone appreciates. The employees, clients, and customers play an important role in a company, and keeping them satisfied is every company’s responsibility. That is why they always seek innovative ideas to express their appreciation and gratitude towards them. The most valued idea is corporate gifting, where the presents are carefully selected according to the occasion.


Employees shaking hands with an agreement in a company


Corporate gifting is the practice of companies presenting gifts to their employees, clients, partners, or other stakeholders. This is a way to show gratitude, build and maintain connections, or advertise their brands. It's more than just a thank-you gift; it's a smart move to increase the motivation and the sense of worth of people who help the business succeed. This increases the staff morale, client loyalty, and brand recognition. So the question is who looks after Corporate gifting in a company?


Key Players in Corporate Gifting


Various departments are involved to share this responsibility. Each Department performs a specific task, from planning and budgeting to selection and distribution of gifts. The size of members contributing to corporate gifting varies from company to company. The number of people working on corporate gifting in a company depends on the size of the company. Smaller companies might have one or two teams handling this whereas larger companies might have two or more departments working on it. If a firm wants to plan and budget corporate gifts, here is a blog they should read - Guide to Gift Your Employees. Several departments look after Corporate Gifting in a company, Let's examine the roles that each department plays in corporate gifts.

  1. The HR Department: The HR Department is the primary department involved in corporate gifting as it keeps a track of the performance of the employees. Because of this, the HR department deals with employee-related gifting, such as recognition programs, milestone celebrations, and holiday gifts. This creates an environment for the employees where they feel more valued, respected, and active.

  2. Marketing and PR Teams: These teams focus on the marketing engagement of the company by focusing on client appreciation gifts, promotional merchandise, and event giveaways. This helps in promoting the company in an approachable way and showcases its positive relationship with its clients.

  3. Sales Department: Sales teams use gifting as a strategy to provide customized and personalized gifts to existing clients to retain them and make them feel valued. Various occasions like festivals, birthdays, vacations, etc., are used to send these gifts to acknowledge the importance of these clients.

  4. Finance Department: These teams manage the amount spent on corporate gifting and see that it is aligned well with the financial goals of the company. This ensures that the gifting is cost-effective and compliance with company policies and reporting requirements.

The Power of a Unified Team in Corporate Gifting

Having a whole team to just select and manage gifts for the employees, clients or customers may seem optional. However many companies opt for it as it is a game-changing strategy that keeps their company ahead of their competitors. The different perspective from a specific team ensures better planning which leads to execution of gifting campaigns more effectively.


Building relationships and promoting business success are the ultimate goals of corporate gifting. Gifting program impact may be measured and analyzed more efficiently by a cohesive team. The team can determine what works best and make ongoing improvements to the approach by combining data and feedback from many departments. This cooperative strategy guarantees that the corporate gifting program adapts to changing requirements and produces the intended results.


A picture showing the healthy relationship between the employees in a company

Trends and Innovation in Corporate Gifting


Corporate gifting has grown remarkably in the last few years. The subject of corporate gifting has undergone an impressive transformation with the introduction of virtual gifts, eco-friendly and sustainable gifts, personalized and customized gifts, and gifts related to health and wellbeing. Business trends and developments show that individualized, significant, and memorable gifts are becoming more and more common in corporate gifting. Bangalore-based Apsara Gifts is a corporate gifting company that has evolved over the years and is committed to offering services that will assist your business's expansion and create an environment where employees' needs are understood and supported. Businesses may build enduring gifting experiences that improve brand image, strengthen connections, and foster company success by adopting these trends.




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